Success Stories Build Credibility and Boost Sales
A short video of a customer or end-user praising your product(s) and/or service(s) can be one of the most credible and meaningful ways to showcase your value. Success story videos can be shared on your website, YouTube, Facebook, Twitter, etc. In short, testimonial and case study videos allows your prospects to hear and see why end-users/customers believe in your solution.
It can be uncomfortable for you to ask your customers to elaborate on the reasons why your solutions are so great; however, as a third party, our interviewers can ask solution-oriented questions (pre approved by you) that elicit the glowing responses you want/need. We have videographers available to shoot in HD format anywhere in the country, and our team will handle the entire project from start to finish, including project management, scheduling, release forms, interview questions, interviews, videography, lighting, and video editing. All we need to get started is the name of one of your satisfied customers.
Third Party Endorsement
Unlike so many other forms of marketing material, case studies allow you to present an endorsement of your product or service from a third party. Unlike written testimonials through, video has the power to create a sense of genuine authenticity around the interviewee by placing them in front of a camera. Online reviews and customer endorsements are becoming an increasingly vital component of how people make purchasing decisions and case study films can go a long way in capitalising on this trend.
Using Case Study Video to put your Product in Context
A case study is the perfect opportunity to showcase your product or service in action, without all the gloss and sheen of a marketing video. By keeping the focus on the customer, case studies satisfy the golden rule of marketing, which is to talk about the product’s benefits and not its features. The potential case studies have to build trust in your product and therefore your brand is huge, so proper promotion is essential at the activation stage.
Multiple Uses and Delivery Channels
Case study videos have a variety of uses. You could create a series of them and host them on your website via an interactive player. As well as the ability to promote them through a number of social platforms like YouTube, Vimeo and Facebook, your case studies could be included in your email marketing campaign or converted into interactive PDFs. In the non-digital space you could screen them at pitches or presentations, or incorporate quotes from them into your media packs or marketing materials.